A video on deWilde's blog explains how it works. Much of the text of the video is reproduced on the AIGA website.
Devising the statements was the most challenging part of the design:
The content had to touch upon physicality and its effect on functionality within James Bridle's temporal model of the book. In his model, the book is first an advertisement, next a reading experience and finally a souvenir. Printed books work well at all points along the timeline. Ebooks, however, make lousy advertisements, so-so reading experiences and terrible souvenirs.
(Actually, I'm not sure I agree.)
I believe it is no longer on display at the AIGA National Design Center, but the online version of the poll is still active.
Do you agree or disagree?:
- I silently judge people by their bookshelves.
- I would love to be picked up in a bookstore.
- A book has made me so angry I've thrown it against the wall.
- I would never give an ebook as a gift.
- Decorating with books is perverse.
- The Internet is as important as sex.
- I want to own nothing.