Thursday, August 27, 2015

O virtuous Atwood! Virtuous beer!

Great Canadian novelist, environmental activist, inventor, poet. Margaret Atwood is also a brewmaster.

A colleague stumbled across some NooBroo at a local d├ępanneur, and picked up a bottle for me. I couldn't be more chuffed (any chuffier?)!

Beau's All Natural teamed up with Margaret Atwood and Graeme Gibson to create MaddAddamites NooBroo, inspired by Atwood's novel MaddAddam and including many of the botanicals noted therein. Proceeds support the Pelee Island Bird Observatory.

According to the brewery website, "Atwood personally tasted and selected the bouquet of botanicals included in this delicate, delicious gruit." She describes it as, "Fresh and spring-like, confident and down-to-earth yet inspirational, rooted in the wild world of foraging and gathering."

Also: most excellent label. I especially love the bee. (Why yes, that is a wind-up frog sitting in the background on my desk at work.)

However, my daughter has raised a concern: she thought K~ was simply showing me the bottle, hadn't realized K~ gave it to me. And now I can't sleep because it seems to me I must've got it wrong. Just last week K~ was offering a taste of the honey her father had made, er, harvested, to the bossman at work, and he mistakenly claimed the whole jar. And so with NooBroo, I couldn't just admire the concept and the packaging; I had to take it, I have to drink it.

I have not yet sampled the brew. Quite in addition to clarifying the issue of ownership, I believe the gruit requires a leisurely weekend to serve as an excellent accompaniment to some fine literature. Perhaps it shall wait even, for The Heart Goes Last. (No, I don't think it can wait that long. Atwood's new novel comes out at the end of September.)

1 comment:

Stefanie said...

That's awesome! You'll have to be sure and say what it tastes like when you have it!