Fictionology

When fiction becomes religion:

"Unlike Scientology, which is based on empirically verifiable scientific tenets, Fictionology's central principles are essentially fairy tales with no connection to reality."

Fictionology's central belief, that any imaginary construct can be incorporated into the church's ever-growing set of official doctrines, continues to gain popularity. Believers in Santa Claus, his elves, or the Tooth Fairy are permitted—even encouraged—to view them as deities. Even corporate mascots like the Kool-Aid Man are valid objects of Fictionological worship.

"Sure, it's total bullshit... But that's Fictionology. Praise Batman!"

[(My personal god would be found in a magic notebook (a la Auster).]