Monday, January 20, 2014

A short story about storytelling

One of the MOOCs I started last week — Content Strategy — is, ironically, less than engaging. The definitions — of content strategy, content marketing, journalism, branding, and other terms — are muddled at best, where I so desperately yearn for clarity. So far I've learned only that "people will only learn about things they're motivated to learn about."

I was, however, heartened to find, buried in the discussion forums, a note on the importance of storytelling (and a link to this clip). While I find the marriage of narrative concept to business context a bit unsettling (I like narrative, business not so much), it's also reassuring — it acknowledges a truth that great authors have long known, that Don Draper has long known, that I've long known.

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