Hockey, poetry

I don't watch a lot of TV, hence I don't see many commercials, so forgive me if you've been overexposed to this ad, but I couldn't help but pay attention when this aired other night. Apart from it being funny and clever, I think it says something interesting about the target demographic. Sports video games are for people who have disposable income, but this ad also presumes they'll get the joke — they're of a certain age, but also of certain cultural smarts. Hockey, video games, beat poetry — they go so well together, n'est-ce pas?