Sunday, September 21, 2014

The evolution of book technology

Norway, 2001

Spain, 2010

Sweden, 2014

I've posted all of these separately to Google+ over the last few weeks, and I'm sure everyone's seen the bookbook by now. But I thought they bore collecting in one spot to demonstrate the evolution of the technology.

The latest iteration doesn't offer much new value, but it has the clear benefit of better packaging and marketing.

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